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Understanding McLuhan
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Understanding McLuhan (1996)(Voyager)[Mac-PC].iso
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01807_Field_OMMC T35.txt
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1996-04-10
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640b
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14 lines
just a romantic and isn’t doing the job. But they
have techniques of looking at, of discerning what
is the new sensibility, what’s going on in perception
right now? How have things changed this week or
this month? And all of their energies are bent in
the direction of trying to capture the new
sensibility and to see as far as they can with it. To
test its limits and tell you what it’s good for and
what it isn’t good for.
But if you take those same techniques and turn
them on the world, and look at it, take the
techniques and use them just as a means of
seeing, of finding out what is around you, then